Currently, 1 in 4 small businesses don’t have a website.
Are you part of this statistic? If so, it’s time to change that. Otherwise, your business might become a statistic.
This sounds harsh, but not having an online presence is a sure way not to get found by new customers. This isn’t the only danger of not having a website for your business. Without a website your branding will suffer, your marketing efforts will cost more, and consumers might have less trust in you.
Fortunately, there’s an easy way to fix this.
Read on to find out the importance of an online presence, as well as the easiest, cheapest way you can build a business website.
Having an Online Presence Is Great for Brand Exposure
One of the first reasons why your business needs an online presence is it’s a powerful way to build brand exposure. If you create an optimized website for your business and populate it with valuable content for your target customer, this can attract organic traffic and help you get your name out there.
From here you can further build your online presence through social media marketing, paid ads, email marketing, etc.
It Helps You Get Found
If you employ the right SEO strategies, your business will also appear when consumers search for relevant products and services.
It doesn’t matter how small your business is, or whether it only operates on a local level. If you employ local SEO methods, you can ensure that your business appears in local searches. This can be a powerful way to attract new customers.
According to statistics, 46% of Google searches have local intent. Usually this means that the searchers are looking for a local business.
Let’s say you are a local florist. If someone in your area searches “florist near me” would you rather your business website pop up for them? Or would you rather not have a website for your business and not gain the customer?
Having a Business Website Can Increase Trust
Another advantage of having an online presence is that it can build trust. If someone searches for your business online and gets nothing, they might question whether you are a legit operation.
Are you really a professional business? Or are you a fly-by-night operation they can’t trust?
Having an online presence nowadays is like having a business card. It makes you look professional and shows you are an established business.
Having a Website for Your Business Is a Cost-Effective Marketing Method
Whether you’re starting a business or have been in operation for some time, you have to invest energy and time into marketing yourself.
Building up an online presence is one of the cheapest ways to market what you do. Compared to traditional advertising methods, digital methods like setting up a website and running digital ads are a much leaner and more effective way to market yourself.
Having a Business Website Adds Convenience for Customers
Another of the many benefits of having a website for your business is it can add convenience for your customers.
If they’ve lost your phone number or forgotten your address, they can quickly search for it online.
You can also add extra features such as an ordering facility, secure online payment functionality, account creation, etc.
Are Ready to Build Your Online Presence?
Having an online presence can net you more brand exposure, trigger trust, and make things easier for your customers.
Are you ready to build an online presence but are daunted at the cost of hiring pros to build a website for your business?
Fortunately, gone are the days when setting up a website on your own was a bad idea.
Now with Simply Digital Websites, you can quickly and easily create a business website for a few pounds. Check out our easy-to-use website builder tools today.
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