Top Tips and Best Practices for an Effective Business Website Design

Did you know that nearly 20% of businesses fail within the first two years? The good news, however, is that there are steps you can take to prevent this from happening. As you might guess, one of the most important responsibilities you have as a business owner is incorporating proper business website design.

However, not every entrepreneur understands the web design principles they should follow. Let’s explore some of the most notable elements of a business website that you need to focus on.

Optimize Page Loading Speed

Unfortunately, having a site that does not load quickly is one of the most common design mistakes.

In fact, according to a recent study, a large percentage of users will abandon a website that takes more than three seconds to load. This means that you could be losing potential customers simply because your site isn’t fast enough.

There are a few different ways you can optimize your page loading speed, such as using a content delivery network, optimizing your images, and minifying your CSS and JavaScript.

Make Sure Your Site Is Mobile-Friendly

Another important element of business website design is making sure that your site is mobile-friendly. More people are using their smartphones and tablets to access the Internet than ever before. If your site is not designed for mobile devices, your audience will likely visit a competitor instead.

You can improve this attribute by using a responsive design or designing a separate mobile version of your site.

Use Simple and Straightforward Navigation

Your website’s navigation should be simple and easy to understand.

If your visitors can’t figure out how to get from one page to another, they are likely to leave your site. To make your navigation more straightforward, you should use clear and concise labels for your links. You should also consider using drop-down menus to help organize your content.

In general, you want to make it as easy as possible for your visitors to find what they are looking for on your site.

Incorporate Calls to Action

If you want your visitors to take a specific action, such as subscribing to your newsletter or making a purchase, you need to incorporate calls to action into your business website design. These elements should be clear and easy to find.

Your calls to action should also stand out from the rest of your content. You can accomplish this by using a different colour or making them larger than the other elements on your page.

The text you use is also important — you should use compelling copy that urges the user to take a specific action.

Focus on Creating a Pleasing Aesthetic

Your website’s design should always be pleasing to look at.

This means that you should use colours and fonts that are easy on the eyes. You also want to make sure that your site is well-organized and free of clutter. An effective business website design is one that is both aesthetically pleasing and easy to use.

Business Website Design Is Easier Than It Seems

Although optimizing your business website design might seem difficult at first, simpler than most people anticipate. Just be sure that you keep the above information in mind so you can get the best results possible.

Want to learn more about what we can do? Be sure to reach out to us today and see how we can help you.

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