Did you know that there are over 1.88 billion websites in existence?
This is a lot of competition. If you’re in the process of launching a new website, you need to do everything you can to make it stand out, starting with picking the right domain names.
Good domain names should be easy to spell and remember, SEO-friendly, and contain the right TLD.
If you pick the wrong domain name, this can set your site up for failure before it even goes live.
Avoid this and keep reading to learn how a great domain name can drive traffic.
Short Domain Names Are Easier to Remember
One of the first rules of thumb to keep in mind when you pick a domain name is to keep it short and simple. Short domain names are easier to remember, and they’re also easier to read and understand.
For instance “gardening.com” is easier to remember than “gardeningandplantcare.com”.
The simpler a domain name is to read, the easier it will be for visitors to remember it and revisit your site.
Research shows that the majority of us forget 50% of what we’ve learnt within an hour.
Of course, there might be an important reason why you might want to pick a longer domain name. If you’re launching a website for an existing business, you should use the business name for brand recognition and consistency.
Keywords Can Supercharge Your SEO Strategy
If you can, you should also try to incorporate a relevant keyword into your domain name.
For instance, let’s say you’re launching a website that reviews beauty products. In this case, one of your core keywords will probably be “beauty reviews”. A name like “beautyreviews.com” will supercharge your SEO efforts.
However, keep in mind that keywords and good branding can sometimes be at odds with each other. If you’re launching a beauty site that you want to build into a brand, you may want to go with a catchy brand and domain name that speaks to your target audience. If you’re targeting a young audience, a domain name like “snatched.com” might have less SEO value, but it could be better for branding.
Picking the Right TLDs
Another component of good domain names is the right TLD. TLD stands for top-level domain. Some of the most common top-level domains include:
- .com
- .org
- .net
- .edu
- .io
- .dev
There are also new top-level domains coming out all the time, such as .photographer, .kitchen, .ai, and more.
If you’re launching a country-specific site, going with the applicable country TLD can help search engines drive traffic from that region.
If your not site is not location specific, there isn’t much difference in SEO value between TLDs. Common TLDs can inspire more trust in visitors than obscure ones, but that isn’t always the case.
For instance, if you’re launching a site on SEO, you could pick “.ninja” as your TLD, and call your site SEO Ninja. This would make for a crisp domain name of “seo.ninja”.
Have You Got Some Good Domain Names In Mind?
Having a great domain name doesn’t just look good, it can also help drive traffic to your site. Short, simple, or memorable domain names are easier for visitors to recall and spell. Adding in the right keywords can supercharge your domain name with some SEO juice.
Finally, a well-chosen TLD can help you streamline your domain name, expand your options, or target a specific country.
Once you’ve got some good domain names in mind, the next step is to get the right hosting. That’s where we come in.
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