With 5.5 million small businesses across the UK, it’s important that yours stands out. The first step to making this happen is creating a company website. People will find you online, see your services, and make purchases as a result.
But what are the specific reasons that website development is important? Read on to answer this question and to get more information about creating a website.
1. It Makes You Visible
Did you know that 76% of consumers look into a business’s web presence before physically visiting their facility? For brick-and-mortar locations, a business website ensures that people actually know about your business.
If you aren’t on Google, they won’t know about you. This will immediately direct them to your competitors.
It’s therefore important that you set up a great website. You also should claim your Google My Business listing and get professional web design services that maximize engagement.
2. Websites Build Trust With Consumers
26% of consumers have ‘no trust at all’ for brands that don’t have websites. When you don’t build trust among your target audience, they aren’t going to believe that you have their best interests at heart. They might think that your products are outdated, low-quality, or even an outright scam.
When you create a website, you ensure that your audience doesn’t immediately turn against you. You’ll have time to showcase your brand and build a relationship with these people.
3. Your Business Scope Expands
Without a website, there’s no way that you can market beyond a local audience. Online, though, you can reach those in other areas of the state or even the world. Just make sure that your domain is accessible in all areas where you wish to operate.
You can also use international search engine optimization strategies to get more traffic to your website. When you create and maintain a page on the internet, the world very quickly becomes your oyster.
4. Web Operations Are Simple
But are business websites challenging to set up? The answer is a definite ‘no!’ One of the best reasons to make a new website is how easy it is.
Setting up a website has never been easier with simple or business web hosting services. Hosting essentially buys you a page on the internet and therefore lets you operate online. Managed WordPress hosting is a great option for most businesses, so consider using this popular platform.
Security is also easy with professional website protection and SSL certificates. Our professionals will ensure that these features are updated on your site when you work with us. You’ll be up and running in less than a day!
5. You Can Control Your Online Presence
We brushed on the idea of international SEO before, but you can use other forms of SEO as well. Making your page rich in high-volume keywords boosts your visibility. None of this could happen without a website.
Plus, official company pages also provide you with opportunities to redirect those reading reviews. You can also link to them from pay-per-click ads to boost your overall online presence.
Create an Awesome Company Website Today
While taking a business website might feel like a big leap, it’s one that you need to make ASAP.
Now that you know why building a company website is important, it’s time to get started. Invest in our website builder solutions today to begin the process of engaging customers and driving sales.
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