Designing a website for businesses is about so much more than having a convenient spot for customers to check your store hours. If you’re designing business websites correctly, your website becomes your virtual storefront, the spot where every customer will look before they drop by in person.
And yet, a whopping 28% of small businesses don’t have a website, even though 44% of businesses plan to create one.
If you’re still trying to pitch your boss on a website design service, here’s a look at some of the biggest reasons why you need a website for businesses.
People Want to Engage with You Online
Did you know that 46% of Google searches are looking for local information? More than that, customers learn from your online presence. In fact, 97% of customers learn more about a local company online than anywhere else.
Once upon a time, people relied on the phone book, Yellowpages, and word-of-mouth to find businesses they needed. These days, they have something much better: the Internet, specifically Google, which can deliver almost all the information they’re looking for about a business in one easy search. So if you’re a food business with a mobile-friendly website, for example, your customers can figure out if they’re interested in ordering before they ever set foot in the door.
Long story short? Your customers want to engage with you online. In fact, 63% of consumers primarily rely on a business’s website to find and engage with the business.
It Builds Your Credibility
Put another way, if you don’t have a website, customers will be left high and dry without the information they need. And that’s a great way to make them sceptical.
Because most consumers now rely on a business website as their first point of contact with a business, not having a website is now a red flag. If a customer can’t even verify that you exist, why would they trust you?
Plus, if customers can’t verify your business details online, it’s difficult for them to check whether you provide the services they’re looking for. Even if you’re fantastic at word-of-mouth marketing, you’re still losing a large population of potential customers.
It’s the Cornerstone of Your Digital Marketing Strategy
Last but not least, if you’re interested in marketing businesses online, your website is the cornerstone of your digital marketing strategy.
Think about it. Customers want to find you online. It’s their first port of call for finding information about you. And because of that, your website is the perfect way to shape your business narrative. You get the chance to tell your story and sell your services at the exact moment customers are looking for them.
So why would you let someone else tell your story for you?
Need to Build a Website for Businesses?
In today’s world, a website for businesses isn’t a nice perk. It’s a business necessity.
The good news? We make it easier than ever to build your own website. In fact, with our website builder, you can get your business online and ready to market in as little as one hour, all for prices that are affordable for even the smallest business. And with all-around website services like hosting and web security, we’re your one-stop shop for online services.
Ready to set your business up for success? It’s time to build your website. Check out our available website products and add them to your cart today.
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