Having a proper website for your business often has a large impact on the total number of sales you can achieve. This means that your website should be both easy to find as well as easy to use. Not quite sure how to improve your company website?
We have all the details you need to know. Let’s dive in.
Make Your Site More Intuitive
One of the most important aspects of a quality small business website is an intuitive website design.
This means that your users should be able to find what they’re looking for by searching where they expect it to be. For example, someone who wants to use a search bar will likely navigate to one of the top corners of the page.
It wouldn’t make much sense to place a search bar at the bottom of your website pages. The same can be said for many other different elements, such as where they are able to find a contact form.
Don’t Neglect Search Engine Optimisation (SEO)
No matter how good your site is, it won’t mean much if nobody is able to find it on the Internet. To maximise the number of users who do, you’ll need to place a heavy emphasis on SEO.
For those who are unaware, this is simply a process that aims to drive as much traffic as possible to your website from Google. In practice, it involves having your website appear at the top of Google’s search results for certain keywords. So, an independent athletic clothing brand might want to make it to the first page of Google for the keyword “comfortable men’s running shoes.”
In many cases, outsourcing to a professional website designer is your best option if you do not have the skills required to do so on your own.
Calls to Action Are Essential
Interestingly, many people overlook the fact that you need to consistently guide your audience into taking the appropriate action. You can’t always assume they will do so on their own.
Fortunately, this process is relatively straightforward. A call to action is a short phrase that urges the user to do something.
Common examples include “call now,” “register here,” “sign up,” etc.
Always Ensure That You Update Your Plug-ins
Using the right plug-ins for your website can often help you achieve the results that you desire.
In fact, there are thousands of plug-ins available on different platforms to help you make your site more aesthetically pleasing or improve its usability. If you don’t keep these plug-ins updated, though, you run the risk of them crashing.
This could negatively affect how people interact with your site. For example, an eCommerce plug-in that crashes could prevent people from making purchases on your site. A situation like this could also come with security issues.
So, keep this in mind when moving forward.
Optimising Your Company Website Can Seem Difficult
The good news, though, is that it’s not nearly as complicated as you might think. The above guide will help ensure that you know everything you need to about how to significantly improve your company website.
Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.
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