Website Design and SEO: 5 Ways Website Design Affects SEO Ranking

There are almost 200 new websites created every minute in the world, across a wide range of different topics. With that kind of churn occurring online, how can you ensure that your site is more visible than others? The answer is through good website design and SEO.

But, how do these things affect one another? It turns out that your online presence can have a large effect on how strong your SEO is.

If you do not know what changes you should make, then this article will help you.  Below are five tips to help your site increase its online website ranking. By the end, you should understand how you should change your own site to improve it moving forward.

1. Good Design Means People Stay Longer

It does not take a website design company to tell you that a well-designed website will be easier to use. This will increase the number of people using it for longer. Thus, it encourages them to return many times rather than find alternatives.

These facts promote your site in Google’s SEO algorithms, causing it to think that your site ranks higher in usefulness over others. It will promote your site over others.

2. Google’s Systems Can Scan Your Site Easier

A simple site that can be easily understood is one of your main aims when planning a site. Not only will it help your visitors navigate to what they want, but Google’s “spiders” will be able to work out what is on your site with ease.

A simple website will rank higher in its SEO.

3. Faster Speed Means Less Bounce

You always want to have a faster website speed. If people spend more than a few seconds waiting for your site to load, they are likely to “bounce” off and go elsewhere, reducing your SEO.

Well-created website architecture and high-quality expert IT support can help you in this. They can ensure that your site responds faster moving forward.

4. Less Copied Content

Try to ensure that your site’s pages all have a good purpose and clear goals. You can create content in each of them that answers one core question to the full extent of their ability without overlap.

If you repeat content on any of the pages, Google’s page trawler will see this and reduce your ranking.

5. Well-Chosen Links Increase SEO

You can also create links from your website to other locations around the Internet. These should be relevant and link to sites that offer people real value. Doing this shows that you not only have a useful site in its own right but that you are a hub for useful links.

Learn More About Website Design and SEO

Now, you should be able to comprehend a little bit more about website design and SEO, and how they interact. You can now engage with a website design company from a position of knowledge. They should be able to make something to match what you deserve for your online presence.

This is where we come in. We are ready for you to talk to us about what you need, and what we can do to help. If you have any questions, it is time to call us today on 01274 530139 and find out how we can help you online.

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