Levelling Up: 7 Signs Your Small Business Needs a New Web Design

For any niche site to get 100,000 visitors a month you should have a good web design. However, there are times that you will notice that the traffic is not really bringing profits to your website. You may be forced to redesign your site or opt to create a new website that will achieve the intended objective.

If you want to know if the website is profitable, look at the bounce rate. The bounce rate will tell you if the visitors are fleeing from the website as soon as it opens. Of course, the longer the visitors stay, the better the ROI on your SEO.

You need your website to leave a good and lasting impression on your visitors. That way, they will understand the concept of your business and will love working and buying from you.

When you notice that the website is no longer making enough money or reaching your target clientele, you need to get a new one. Here are some of the most common signs that will tell you it is time to get a new web design.

1. Your Website Is Not Responsive

One of the main reasons you need to consider getting a new web design is because the old one is not responsive. More than 72.6% of consumers by 2025 will be using their tablets, smart TV, and phones to access websites. This means that you need to have a website that your customers can access through any of these devices.

If yours can only be accessed through a laptop or desktop, then it is time you change that. Non-responsiveness could be limiting your traffic and diminishing your access to potential customers.
You also need to ensure that the website looks and feels the same when accessed through the phone and through the computer.

If your website cannot adapt to the different screen shapes and sizes, then most consumers will not be viewing it. It should not look bad, take too long to load or be difficult to navigate even on mobile screens.

The responsive ones are always easier to read from any device. Remember that with the new Google SEO algorithm, the more responsive the site, the higher it will rank. This means that for keyword searches in your category, your site will reach more people.

2. The Brand Has Outgrown the Site

At the start, the website was simple and just had a few things going for it. However, as your business grows, you will realize that this is not enough. You need much more that will accurately represent your firm and hold the large number of traffic that is flowing in.

You need a new design that will hold all the advanced policies and have a unique and catchy domain name. It should also adequately cover your offerings and values.

Basically, the new design needs to show signs of growth. As your business grows, your website should grow with you. If it does not, you start losing business.

You want users to keep visiting your site for more information on new products, services, and discounts. A great way to appreciate your customers is to ensure that they have an easy way to reach you and recommend you to their friends.

3. Slow Load Times

When it comes to internet marketing and advertisement, the time it takes for your site to load new pages is very critical. That is why it is important that you save your customers some time, you might be saving them money too!

Customers will not wait for a website that takes a longer time to load. If they do choose to stick around, the long loading period decreases their satisfaction.

You lose customers because of this terrible first impression. This is not good for any business. So change your web design if it takes too long to load.

4. The Aesthetics Are Stale

As far as first impressions are concerned, nothing can boost your customers’ confidence in you like a website that is alive and lively. You need to make sure that the website is conversational and easy to use.

You need the site to have up-to-date information. Web design is always evolving, and what worked yesterday will not work today. Consumers do not have to be design experts or even tech-savvy to know a stale web design.

Because of sheer exposure, the web users will know a good site from a bad one. If the website is no longer representing the core of your business, it is time for an update.

5. Your Website Is Not Aligned to Your Marketing Strategy

It is crucial that your website is simple and holds the spine of your marketing strategy. It should be your main marketer. Millions of people today shop online first before visiting the brick and mortar stores.

Therefore, make sure you have real user-reviews from customers and a well-designed call-to-action. Even with all these, make sure that the site is not overcrowded or it may not achieve the purpose you want it to.

6. It Is Just Time

Sometimes you do not need a reason to change the look of your site. There are times when it is right for you to rebrand and get a new face that will excite customers and keep your staff motivated.

You also need to change small things each year to keep the mystery going and allow your customers to find your business interesting. These changes do not need to be sophisticated, but they can increase your market reach more than you thought.

7. New Web Design Fixes Errors

Broken links and missing pages are common errors that discourage customers from visiting your website. It can be frustrating to deal with websites that keep showing this error. If there are links that are directing your website to a piece of information where nothing is found, it is time you change that.

Get a New Web Design to Increase Your Sites SEO Rating

With a new web design, it will be easier for you to convert potential customers, get more recommendations, and keep your customers coming back for more. It is also a great way to improve your SEO and ensure that Google and YouTube rank your content high. It will increase your traffic and profit margin.

Interested in new web design? If so, check out our website builder.

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